Priority 1: Strengthening Individuals

Priority Area 1: Strengthening Individuals

GOAL 1: Reduce the prevalence of preventable and treatable health and social conditions

Objective 1.1 – Increase people living safe and healthy lifestyles

Strategy 1.1-1: Increase access to information on community resources that address crime and violence prevention.


  1. – Offer at least 12 child sexual abuse and commercial exploitation trainings per year.
  2. – Collaborate and coordinate with 5 new organizations per year.
  3. – Support at least four organizations that provide intervention for children who have experienced sexual abuse or commercial sexual exploitation.
  4. – Provide Stewards of Children Training for 5% of the adult population of Gwinnett County.
  5. – Increase percentage of tipping point reached from 14% in 2018 to 20% by 2021.

Related Committees: Child Sexual Assault Prevention

Community Indicators

Strategy 1.1-2Increase access to information and services that promote health and wellbeing


  1. Provide 1 workplace wellness training for at least 5 businesses per year.
  2. – Provide monthly “Inspired to Make Healthy Choices” newsletters throughout Gwinnett.

Related Committees: Health & Wellness, GUIDE Inc.

Objective 1.2 – Increase services to address physical and mental health

Strategy 1.2-1Expand awareness of community health care services.


  1. – Collaborate to increase access to healthcare and health support services and resources by participating in 5 health fairs per year.
  2. – Provide up to date information about community mental health services for Gwinnett families.
  3. – Disseminate and promote health fair toolkits by finding 1 web domain partner host for health fair toolkit annually.
  4. – Increase knowledge of available resources by engaging 6 guest speakers per year with Health and Wellness.

Related Committees: Health & Wellness, Gwinnett Helpline

Community Indicators

Objective 1.3 – Prevent and reduce the use and abuse of tobacco, alcohol and other drugs

Strategy 1.3-1Reduce commercial access to alcohol by minors.


  1. – Conduct alcohol sales/service compliance checks with four police departments per year at retail locations, restaurants, bars and concert and sports venues.
  2. – Introduce the benefits of mandatory vendor training and model ordinances to cities in Gwinnett and advocate for adoption.
  3. -Annually collaborate with other coalitions and support advocating for an increase in the state’s alcohol excise tax on alcohol products.

Lead Agency: GUIDE Inc.

Strategy 1.3-2Reduce social access to alcohol in the home and other venues by changing the culture and context of Gwinnett to one that does not promote or accept underage alcohol use.


  1. Provide media advocacy, social marketing and positive social norms campaigns about the consequences of underage drinking and increase perceptions of parental and peer disapproval.
  2. – Advocate for stronger social hosting laws, with increased enforcement and higher penalties.
  3. – Annually maintain four (4) local youth action teams to participate in planning and implementing environmental strategies to reduce underage and binge drinking.

Lead Agency: GUIDE Inc. 

Community Indicators

Strategy 1.3-3Create media advocacy strategies for youth that dispel perceptions that marijuana is a benign drug.


  1. – Collaborate with other Coalitions to support advocacy for regulations regarding marijuana legalization.

Lead Agencies (s): GUIDE Inc., Let’s Get Clear

Strategy 1.3-4Promote services to identify, reduce, and prevent substance use disorders.


  1. – Distribute information annually to Gwinnett County providers in Meadow Creek Cluster regarding SBIRT training and ability to bill for services.
  2. – Distribute information to parents and youth regarding community member access to SBIRT services in Gwinnett.
  3. – Host 2 SBIRT trainings for providers in the Meadow Creek Cluster by July 2019.

Related Committees: Screening, Brief Intervention & Referral to Treatment (SBIRT)

Community Indicators

Strategy 1.3-5Increase awareness of problems associated with pain medication used to treat youth sports-related injuries to enable parents of student athletes to better advocate for lower risk treatment with physicians, trainers and coaches.


  1. Recruit new members representing youth athletics programs, healthcare, municipal law enforcement agencies and demographically diverse groups by 2021.
  2. – Provide annual trainings related to dangers of Rx drugs and opioids, evidence-supported prevention strategies, strategic planning, and Narcan policies.
  3. – Research sample protocols from other school systems for communicating with parents about youth sports – related injuries and pain management.
  4. – Conduct parent survey on awareness about opioid use for treating sports-related injuries & potential for misuse.
  5. – Develop protocol with support from GCPS & community youth athletic associations stakeholders.
  6. – Plan on training school and community athletic staff and other key stakeholders on protocol.
  7. – Support and track protocol implementation.

Related Committees: Gwinnett Prescription Drug and Opioid Prevention Project (GPP)

Community Indicators

Strategy 1.3-6Increase parent and community awareness about problems associated with youth prescription drug and opioid misuse and strategies for safe storage and disposal of medications.

  1. Design and implement annual community education about the dangers of youth prescription drug misuse.
  2. – Design and implement annual positive social norms campaign targeting youth prescription drugs and misuse.
  3. – Promote and participate in take-back campaigns and advocate for community partners to purchase and host additional drop boxes at appropriate and secure sites.
  4. – Design and implement a public awareness campaign for storage and disposal and promote safe and responsible ways for people to store and dispose of prescription drugs kept in their homes.

Related Committees: Health & Wellness, GUIDE Inc.

Community Indicators

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